From DiveNewsWire, – by Nick Bostic, New Scuba Marketing
Despite the wide variety of advantages to using social media for your SCUBA business, I still am contacted by people saying they don’t have time. “How can I automate the process?” they ask. Their request for automation frequently is directed at Twitter since they still don’t really “get it”.
All Automation is Not Equal
I confess, I use some automation with my Twitter account. I will peacefully turn myself over to the Twitter Police whenever they arrive to haul me away.
Here are a couple of ways I like to wrap my head around social media automation:
1. Would I setup a booth at a trade show where I had a bullhorn and just yelled out at the crowd all day?
2. Would I put my SCUBA business phone number on advertisements, but never answer the phone?
Hopefully you answered “no” to both of those. [Read more…]