From DiveNewsWire, – by Nick Bostic, New Scuba Marketing
Despite the wide variety of advantages to using social media for your SCUBA business, I still am contacted by people saying they don’t have time. “How can I automate the process?” they ask. Their request for automation frequently is directed at Twitter since they still don’t really “get it”.
All Automation is Not Equal
I confess, I use some automation with my Twitter account. I will peacefully turn myself over to the Twitter Police whenever they arrive to haul me away.
Here are a couple of ways I like to wrap my head around social media automation:
1. Would I setup a booth at a trade show where I had a bullhorn and just yelled out at the crowd all day?
2. Would I put my SCUBA business phone number on advertisements, but never answer the phone?
Hopefully you answered “no” to both of those. [Read more…]
- The average number of LinkedIn connections for people who work at Google is forty-seven.
- The average number for Harvard Business School grads is fifty-eight, so you could skip the MBA, work at Google, and probably get most of the connections you need. Later, you can hire Harvard MBAs to prepare your income taxes.
- People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.
- All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.
- According to my inside sources, the person with the most pending LinkedIn invitations is…Guy Kawasaki. (Though I’m not sure if I should be proud or ashamed of this factoid.)
Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job. It works well for this because it is an online network of more than 8.5 million experienced professionals from around the world representing 130 industries. However, it is a tool that is under-utilized, so I’ve compiled a top-ten list of ways to increase the value of LinkedIn. [Read more…]