If you think that in tourism developing a strategic marketing plan is something only the big, fancy hotel chains do, then think again. You CERTAINLY need one, too! It’ll help you better understand your business, your customers and your strategy for success.
In fact it even more important that you use your smaller and tighter budget in the correct way and in the correct direction. A scattergun approach needs a LOT of money to be effective. With your smaller budget you are going to be looking for needle point accuracy in each of your campaign to guarantee ROI. As little trial and error as possible is definitely the aim. A-B testing with large focus groups is just totally beyond most of our budgets!