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Twitter Do’s and Don’ts

May 4, 2011 by
Twitter

From DiveNewsWire, – by Nick Bostic, New Scuba Marketing

Despite the wide variety of advantages to using social media for your SCUBA business, I still am contacted by people saying they don’t have time. “How can I automate the process?” they ask. Their request for automation frequently is directed at Twitter since they still don’t really “get it”.

All Automation is Not Equal

I confess, I use some automation with my Twitter account. I will peacefully turn myself over to the Twitter Police whenever they arrive to haul me away.

Here are a couple of ways I like to wrap my head around social media automation:

1.     Would I setup a booth at a trade show where I had a bullhorn and just yelled out at the crowd all day?

2.     Would I put my SCUBA business phone number on advertisements, but never answer the phone?

Hopefully you answered “no” to both of those. [Read more...]

Filed Under: Online Marketing, Social Media Optimization Tagged With: , ,

Twitter 101 for Business — A Special Guide

October 17, 2010 by

Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.

When people working in the Empire State Building twittered that they were craving ice cream delivery, New York local chain Tasti D Lite was there to listen and meet their need. When electronics buyers look for good deals, the Dell Outlet Twitter account helps them save money with exclusive coupons. When Houston’s coffee drinkers decide where to get their daily dose, many choose Coffee Groundz, which lets them order via Twitter. Read on to learn what Twitter is and to get detailed examples of how companies are using it. On these pages, we’ll also reveal how Twitter can help your business right now. [Read more...]

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Twitter – The Basics

April 29, 2010 by

Twitter is a social networking service that allows users to communicate with their “Followers.”

It’s open to anyone, so you can follow or be followed by people  you know and people you don’t. Users choose a “handle” that is their user name preceded by the @ symbol, and communicate via short messages and updates (called “Tweets”) that have a maximum length of 140 characters.

Tweets can be very easily “Retweeted” (RT) and shared with the simple click of a button. [Read more...]

Filed Under: Online Marketing Tagged With:

How to Use Twitter in Your Small Business

April 27, 2010 by

When I first heard about Twitter—a tool for instantly broadcasting the minutiae of your day and following the trifles of others—I couldn’t imagine a bigger waste of time.

Why would anyone care about what I had for lunch, or whether someone was headed off to the gym? Why would any business person add more noise to the signal to noise ratio? [Read more...]

Filed Under: Online Marketing Tagged With: