Buying a Scuba Dive Business in the Tropics: THE SECOND STAGE

Right, so we’ve done the basics, and seen a Dive Centre we like somewhere, possibly online at PADI.com in the Employment boards.

We’ve had some communications with the current owners. Now to the exciting next step, actually getting on the ground and under the water at the place.

[Read more...]

Non rebreather masks available in Fiji

DAN-Non-rebreather-Mask

Available NOW in Fiji, we can ship to your door this week….

This disposable mask provides oxygen for breathing persons who cannot tolerate demand-valve oxygen regulators or when two divers need emergency oxygen.

Adult Nonrebreathing Mask (also called Constant-flow, non-rebreather mask)

  • Low-resistance check valves prevent rebreathing and allow exhaled gas to escape
  • Clear, soft vinyl for patient comfort and visual patient assessment
  • Complete with 7-ft. oxygen supply tubing
  • Adjustable nose clip assures comfortable fit

As a reminder, this mask should be used with/on the constant flow barb of your regulator with a MINIMUM setting of 15 lpm to try to maintain a high concentration of inspired oxygen.

Only F$20.00 each + VAT (plus shipping $5 within Fiji) [Read more...]

How to Optimize Your Facebook Privacy for Business

by Karen Rubin

Earlier this week, we shared that 41% of businesses surveyed in AT&T’s Small Business Technology survey are currently using Facebook and that this represents a 51% increase over last year. As more business are starting to use Facebook, marketers will be faced with the challenge of blending their personal and business lives online.

For many, this adjustment is a hard one. We all have things we want to share with our friends, that we might not want our co-workers.  Facebook lists are a wonderful way to separate your personal friends from your business acquaintances, however many don’t know how to use them.

Here is a helpful video to walk you through the process of setting up a limited profile list in Facebook, and adjusting your Facebook Privacy Settings to ensure you are only showing your best side.

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/12067/How-to-Optimize-Your-Facebook-Privacy-for-Business.aspx#ixzz1XVa2Fx9b

Add A Social Sign-In To Your WordPress Blog

by 

Social sign-in is a wonderful technology that allows users to connect to a site using their social network credentials. It completely avoids the tedious process of having to re-enter your email address, choose a username, click on a confirmation link… and it also means users are far more likely to make constructive comments, because they’re no longer anonymous.

Obviously, this isn’t suitable for all situations and websites, and you should still provide an alternative method for those who simply don’t have a social profile. In general though, I think it can be safely said that letting people register or log in to your site with one click is a good thing.

So how does one go about adding social login to their WordPress blog? Simple, Janrain is here to help with a basic free plan, which enables you to have up to 2,500 users – far more than many of us will need I suspect. When the time comes to scale, you can easily upgrade to a paid plan. [Read more...]

5 Security Tips Facebook Wants You To Know

Posted by Jennifer Moire on  http://www.allfacebook.com/

Just as students start returning school, the experts at Facebook have released a new guide to security, aimed at helping teachers, parents and young adults keep their online accounts safe.

The guide was penned by authorities in the field; noted former Symantec Internet safety expert Linda McCarthy, Purdue University security researcher Keith Watson, plus teacher and editor Denise Weldon-Siviy.

This release covers a variety of subjects regarding online security on both the Internet and on Facebook. [Read more...]

Twitter Do’s and Don’ts

Twitter

From DiveNewsWire, – by Nick Bostic, New Scuba Marketing

Despite the wide variety of advantages to using social media for your SCUBA business, I still am contacted by people saying they don’t have time. “How can I automate the process?” they ask. Their request for automation frequently is directed at Twitter since they still don’t really “get it”.

All Automation is Not Equal

I confess, I use some automation with my Twitter account. I will peacefully turn myself over to the Twitter Police whenever they arrive to haul me away.

Here are a couple of ways I like to wrap my head around social media automation:

1.     Would I setup a booth at a trade show where I had a bullhorn and just yelled out at the crowd all day?

2.     Would I put my SCUBA business phone number on advertisements, but never answer the phone?

Hopefully you answered “no” to both of those. [Read more...]

The Need for Experiential Content in Tourism Social Media

Tourism is out of the ordinary day activities of normal life. It is saved for, anticipated and remembered for years to come after the holiday is over. But what are they remembering … the hotel, the flight, the airline? Maybe…the experience…definitely. Tourism is experiential based.

So what attracts the potential customer to your product, service or activity? When they visit your website or read your printed marketing material, what is it that sways the decision to use your business over your competitors? The importance of having well designed marketing material, whether online or offline, and a level of integration and synergy between them cannot be argued. However, content is king. What does your content say to your potential customers? Is it generic marketing text that is not targeted to the behaviour and language of the target markets you are attempting to serve?

[Read more...]

Implementing an Effective Online Booking Strategy

Many accommodation providers believe they need to spend significant time and money on establishing an effective online strategy. FALSE.

Obtaining online bookings for you property is much easier…and cheaper… than you may think. And it can be achieved in days – not weeks or months. This  four pronged approach will ensure your online bookings increase as well as allowing you to maximise revenue from each booking.

So, where do you start? Easy. You can achieve 75 per cent of your online strategy very quickly, cheaply and effectively. The remaining 25 per cent (if you need it) will take more thought and external assistance, but achieving the majority of your objectives instantly allows you to focus on getting the last 25 per cent right.

[Read more...]

Great Social Media Blogs for Great Advice

Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing.  It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for reference, and the latest statistics.  But where do you start seeking out this information?  Instead of pressing that Google Search button for everything, why not start frequenting some top websites where definitive blog posts are being published by thought leaders in the industry?

This question prompted me to ask fans on my Windmill Networking Facebook Fan Page as to where they go in 2010 to read up on social media advice and news excluding Mashable.  I exclude Mashable because they have, in essence, become the CNN of social media, so needless to say they are one of the most important sources for news & information.  If you want to find other sources and different perspectives of advice, news, and unique insights, where do you look?  Here’s how my readers voted, in descending order of importance (and what percent voted for each particular website): [Read more...]

Can you afford not to have a Channel Manager?

If you run an accommodation business then it is highly likely you are using a channel management tool of some description or are at least planning to in the near future. If it is not on your immediate radar then you should consider putting it front and centre of your online distribution strategy.

Simply put, a channel manager is Internet-based software that allows accommodation providers to manage availability and rates across a multitude of online channels from a single easy-to-use web page. The real benefits to the accommodation business are many and significantly outweigh the investment requirements to get up and running on this vital piece of software.

[Read more...]