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Email and Facebook Dominate Sharing of Online Content

October 3, 2010 By Leave a Comment

Very interesting news from Marketing Profs.com…

Email is still a key component of digital marketing: 49% of consumers share content online at least once a week, with most of it shared via email (86%) and Facebook (49%), according to a study from Chadwick Martin Bailey and iModerate Research Technologies. Just 4% of surveyed consumers share content via Twitter and 2% do so via LinkedIn.

Among consumers age 35 and over, email is the primary vehicle for sharing content online (93%).

Entertainment is the primary reason people share content: 72% of consumers say they share content because it’s interesting or entertaining, 58% do so because they think the recipient might value the content, and 58% say they share content to get a laugh.

Read entire article here: Email and Facebook Dominate Sharing of Online Content

Filed Under: Online Marketing, Social Media Optimization

Foursquare and Tourism: Another New Social Media Tool

September 27, 2010 By 2 Comments

Foursquare for tourismFoursquare, the latest new and free location-based social media tool based on mobile device use that is taking off.

What is it?

Using a mobile device with GPS, it’s a way to explore a city and find people, places and things to do.  The users “check-in” to their current locations and can earn rewards in doing so.
It’s got much more of a “game” approach to it than other social media tools where users can “unlock badges and discover new things” for rewards, but the interesting bit is that these things are in the real world so businesses can use it to influence behaviour and actions, turning Foursquare users into paying customers. [Read more...]

Filed Under: Marketing Solutions, Online Marketing, Social Media Optimization Tagged With: ,

Ten Ways to Use LinkedIn

August 6, 2010 By Leave a Comment

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  • The average number of LinkedIn connections for people who work at Google is forty-seven.
  • The average number for Harvard Business School grads is fifty-eight, so you could skip the MBA, work at Google, and probably get most of the connections you need. Later, you can hire Harvard MBAs to prepare your income taxes.
  • People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.
  • All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.
  • According to my inside sources, the person with the most pending LinkedIn invitations is…Guy Kawasaki. (Though I’m not sure if I should be proud or ashamed of this factoid.)

Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job. It works well for this because it is an online network of more than 8.5 million experienced professionals from around the world representing 130 industries. However, it is a tool that is under-utilized, so I’ve compiled a top-ten list of ways to increase the value of LinkedIn. [Read more...]

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Confused with all this Social Media?

July 27, 2010 By 1 Comment

It is easily understandable that many small to medium sized businesses are totally confused with social media. Many of the articles are cathartic in nature, listing the ever growing number of social media sites and tools to use, not addressing the questions that these businesses need answering – how can they use these tools to drive business results.

Many articles and posts that attempt to be useful end up confusing businesses in respect of using social media marketing effectively. Typically, they list up to 50 sites that HAVE to be engaged with, offering no assistance as far as the methods to gain targeted followers that replicate the demographic and geographic dimensions of the businesses stipulated target market, or proven strategies that direct increased traffic to the business website, increase sales and create a loyal community of brand followers through a process of engagement. No wonder some people are confused.

[Read more...]

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What are the Best Social Media Sites and Tools to Use to Market My Tourism Business?

June 27, 2010 By Leave a Comment

The best way to figure out which social media tools or platforms are the best for you is to try them out. All you usually need to do is go to each site and sign up for a free account i.e. on Facebook or Blogger.com.

No one has time to surf all the social networking sites. You can’t do everything at once. Try focusing on a few networks and sites at a time to determine which will help you best connect with your customers or generate the most traffic. Once you’ve built a reputation, you can move on to the next on your list.

It’s fine if you don’t jump on the bandwagon of every new site. Take some time to read reviews and watch before deciding to make a move.

Getting involved in a site is the only way to really understand how it operates. Even then, you need to be prepared for things not to work. There are no guarantees of success although with experience, you’ll learn what’s likely to click with your users.

[Read more...]

Filed Under: Online Marketing, Social Media Optimization Tagged With: ,
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