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Email and Facebook Dominate Sharing of Online Content

October 3, 2010 By Leave a Comment

Very interesting news from Marketing Profs.com…

Email is still a key component of digital marketing: 49% of consumers share content online at least once a week, with most of it shared via email (86%) and Facebook (49%), according to a study from Chadwick Martin Bailey and iModerate Research Technologies. Just 4% of surveyed consumers share content via Twitter and 2% do so via LinkedIn.

Among consumers age 35 and over, email is the primary vehicle for sharing content online (93%).

Entertainment is the primary reason people share content: 72% of consumers say they share content because it’s interesting or entertaining, 58% do so because they think the recipient might value the content, and 58% say they share content to get a laugh.

Read entire article here: Email and Facebook Dominate Sharing of Online Content

Filed Under: Online Marketing, Social Media Optimization

Foursquare and Tourism: Another New Social Media Tool

September 27, 2010 By 2 Comments

Foursquare for tourismFoursquare, the latest new and free location-based social media tool based on mobile device use that is taking off.

What is it?

Using a mobile device with GPS, it’s a way to explore a city and find people, places and things to do.  The users “check-in” to their current locations and can earn rewards in doing so.
It’s got much more of a “game” approach to it than other social media tools where users can “unlock badges and discover new things” for rewards, but the interesting bit is that these things are in the real world so businesses can use it to influence behaviour and actions, turning Foursquare users into paying customers. [Read more...]

Filed Under: Marketing Solutions, Online Marketing, Social Media Optimization Tagged With: ,

One Killer Tactic To Boost Your Facebook Ad Performance

September 27, 2010 By Leave a Comment

While there are numerous ways to increase performance of your Facebook ad campaigns through ad copy and images, there are also a number of ways to improve performance through more effective targeting. As I mentioned in yesterday’s article about using CPM vs CPC bids, testing is critical to increasing your advertising performance. One of the best tools for measuring your ads performance is Facebook’s reporting feature, and one of the most important reports is called “Responder Demographics”.

The key to improving the effectiveness of your ad campaigns is looking at what demographics are responding the most and go after them. By increasing your ad’s click through rate you will not only increase your campaign’s performance but also reduce the overall cost. So how do you accomplish this exactly?

Here’s a step by step guide at AllFacbeook.com.

Filed Under: Online Marketing Tagged With: ,

Should I pay for web links?

August 27, 2010 By Leave a Comment

It is easily understandable that many small to medium sized businesses are bamboozled with social media. Many of the articles are cathartic in nature, listing the ever growing number of social media sites and tools to use, not addressing the questions that these businesses need answering – how can they use these tools to drive business results.

Many articles and posts that attempt to be useful end up confusing businesses in respect of using social media marketing effectively. Typically, they list up to 50 sites that HAVE to be engaged with, offering no assistance as far as the methods to gain targeted followers that replicate the demographic and geographic dimensions of the businesses stipulated target market, or proven strategies that direct increased traffic to the business website, increase sales and create a loyal community of brand followers through a process of engagement. No wonder some people are confused.

[Read more...]

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Ten Ways to Use LinkedIn

August 6, 2010 By Leave a Comment

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  • The average number of LinkedIn connections for people who work at Google is forty-seven.
  • The average number for Harvard Business School grads is fifty-eight, so you could skip the MBA, work at Google, and probably get most of the connections you need. Later, you can hire Harvard MBAs to prepare your income taxes.
  • People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.
  • All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.
  • According to my inside sources, the person with the most pending LinkedIn invitations is…Guy Kawasaki. (Though I’m not sure if I should be proud or ashamed of this factoid.)

Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job. It works well for this because it is an online network of more than 8.5 million experienced professionals from around the world representing 130 industries. However, it is a tool that is under-utilized, so I’ve compiled a top-ten list of ways to increase the value of LinkedIn. [Read more...]

Filed Under: Online Marketing, Social Media Optimization Tagged With: , ,

Confused with all this Social Media?

July 27, 2010 By 1 Comment

It is easily understandable that many small to medium sized businesses are totally confused with social media. Many of the articles are cathartic in nature, listing the ever growing number of social media sites and tools to use, not addressing the questions that these businesses need answering – how can they use these tools to drive business results.

Many articles and posts that attempt to be useful end up confusing businesses in respect of using social media marketing effectively. Typically, they list up to 50 sites that HAVE to be engaged with, offering no assistance as far as the methods to gain targeted followers that replicate the demographic and geographic dimensions of the businesses stipulated target market, or proven strategies that direct increased traffic to the business website, increase sales and create a loyal community of brand followers through a process of engagement. No wonder some people are confused.

[Read more...]

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Facebook Safety Page

July 27, 2010 By Leave a Comment

Today, Facebook launched a new Facebook Safety Page, where they’ll regularly post dynamic content to complement the resources in the expanded Safety Center that they introduced in April. The Safety Page will highlight new initiatives to keep people on Facebook safe, valuable educational materials from Internet safety experts including the members of our Safety Advisory Board, and relevant news coverage.

The Safety Page is modeled after their popular Security Page, which discusses best practices for maintaining data security and has grown to over 2.2 million fans.

By liking the Safety Page, you also can make safety a regular part of your Facebook experience.

Facebook | Introducing Our New Safety Center

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What are the Best Social Media Sites and Tools to Use to Market My Tourism Business?

June 27, 2010 By Leave a Comment

The best way to figure out which social media tools or platforms are the best for you is to try them out. All you usually need to do is go to each site and sign up for a free account i.e. on Facebook or Blogger.com.

No one has time to surf all the social networking sites. You can’t do everything at once. Try focusing on a few networks and sites at a time to determine which will help you best connect with your customers or generate the most traffic. Once you’ve built a reputation, you can move on to the next on your list.

It’s fine if you don’t jump on the bandwagon of every new site. Take some time to read reviews and watch before deciding to make a move.

Getting involved in a site is the only way to really understand how it operates. Even then, you need to be prepared for things not to work. There are no guarantees of success although with experience, you’ll learn what’s likely to click with your users.

[Read more...]

Filed Under: Online Marketing, Social Media Optimization Tagged With: ,

ALERT: There Is Not A Hacker Door In Your Facebook Friends List

May 4, 2010 By Leave a Comment

-Warning Icon-Right now there is a rumor spreading around Facebook about there being a new security vulnerability in Facebook accounts and it’s absolutely inaccurate. Information similar to this was spread previously in something called the “Automation Labs bug“. In both instances the rumor was absolutely false.

Here’s what the message says that’s being spread around Facebook:

… found…. Hacker in door in our friends list!….We are now listed as friends of ourselves! You need to delete yourself from your friends list to close the door to hackers. To do this … Go to Account, go to edit friends, there search for your name on the list and click …the X to get your name removed

Essentially someone has found a strange bug: when you search through your friends list, you show up as a friend of yourself. Even if you “delete” yourself as a friend, you’ll continue to show up as a friend once you refresh the page. The one thing that users need to know is that their accounts have not been compromised in any way. Rather than blindly participating in the rumor spreading, let your friends know that this information is completely false.

Originally posted : ALERT: There Is Not A Hacker Door In Your Facebook Friends List

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LinkedIn – The Basics

April 29, 2010 By Leave a Comment

LinkedIn is the more “professional” social network of the Big Tree. It lets users create what amounts to an online resume and connect with other peers — be it friends, colleagues, or other business associates — through online networking.

Businesses and organizations can also set up profiles on the site; many businesses use it to recruit (and check references) for new hires. [Read more...]
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