Ultimately who owns your Facebook Business Page?

Ffacebook brand pages

Facebook Pages are all the rage and with good reason: Every business that deals with people needs one because Facebook is where the people are!

Problem is most small to medium-sized business owners are busy, don’t have the time and would simply prefer to have someone else do it for them.

Facebook “experts” everywhere are offering to help create with the ‘difficult’ task of creating Facebook Pages for busy professionals who want them.

Fact is, a basic Facebook Page is very easy to create and sometimes you’ll hear someone say “sure, I can do it for you,” but before you let them, here are a few pointers to ensure that your Facebook Page is the property of your business.

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Why Develop a Strategic Marketing Plan for your Tourism Operation?

Strategic Marketing Plans for SME Tourism Operators

If you think that in tourism developing a strategic marketing plan is something only the big, fancy hotel chains do, then think again. You CERTAINLY need one, too! It’ll help you better understand your business, your customers and your strategy for success.

In fact it even more important that you use your smaller and tighter budget in the correct way and in the correct direction. A scattergun approach needs a LOT of money to be effective. With your smaller budget you are going to be looking for needle point accuracy in each of your campaign to guarantee ROI. As little trial and error as possible is definitely the aim. A-B testing with large focus groups is just totally beyond most of our budgets!

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Resort Support named One of Constant Contact’s 2011 All Stars

Constant Contact All Star 2011

Resort Support recognised for achieving
exemplary marketing results for its clients

Suva, Fiji— 16 March 2011– Resort Support, a provider of online marketing and support to the tourism industry in Fiji, has received the 2011 All Star Award from Constant Contact®, Inc. (NASDAQ: CTCT), the trusted marketing advisor to more than half a million small organisations worldwide.

Each year, a select group of Constant Contact customers are honoured with the All Star Award for their exemplary marketing results. Resort Support’s results for its clients ranked among the top 10% of Constant Contact’s customer base.  [Read more...]

The Early Bird’s Guide To Timeline On Facebook Pages

AllFaceBook logo

Great Article from AllFacebook by Nathan Latka:


Timeline will become the most effective online tool for brand building whenever Facebook releases the feature for brand pages.

Whether or not Facebook announces a beta test of timeline for pages at the first ever marketing conference in New York, here are four things that brands can do to anticipate the changes. [Read more...]

Prepare for Facebook’s Timeline for Business Pages

Excellent article by Ken Mueller on Business to Communtity. Thanks Ken!

I’ve been asked quite a few times at speaking engagements, and by clients, “Will Facebook be adding the Timeline for Business Pages”?. Well, if you haven’t heard, the rumors started leaking last week, and apparentlythe Timeline will be coming to business pages as early as the end of this month. It sounds as if they will begin rolling it out in beta with some larger brands. If you remember, it’s been nearly a year since the last major overhaul to the business pages. [Read more...]